1. India Entry Strategy:
  1.1 Market Exploration Phase:
    At Global Axis, we provide our clients with fast and cost-effective market-exploration services. We not only provide desk research but also practical & on the ground studies based on our experience and knowledge of Indian market. Competition mapping, technical barriers, quality issues, pricing and positioning are such aspects we specialize in.

Range of services:
Identifying potential customers and business leads
Identifying entry barriers in the new market
Identifying competition in the market through a detailed competitor's analysis
Pricing & positioning
Sales & distribution channels
Identifying right partners and contract manufacturers
Examination of government regulations
Location analysis

Besides offering the above-mentioned services in market exploration phase, Global Axis arranges Client’s India Validation Visit to assess the ground realities and make appropriate strategies for clients. All this is done in close-coordination with our clients.
  1.2 Strategy Exploration & Formulation Phase
    We provide a complete go-to-market strategy with our recommendations on product, pricing, positioning, segmentation and other issues peculiar to Indian market.

India entry options:
Sales office or branch office or alternative
Greenfield operation through wholly owned Indian subsidiary
Acquisition of Indian target company
Joint venture
Selecting the right partner for distribution, contract manufacturing or sourcing

Once the client selects India entry option, we help in preparation of a joint business plan.
  1.3 Strategy Implementation Phase
    There is nothing more thrilling than to see strategy being implemented & taking shape in concrete. This crucial task is conducted by our experts and consists of:

Incorporation of the Indian entity
Commence acquisition or set-up greenfield facility
Seeking all regulatory approvals from central and state government bodies
Selecting and acquiring a suitable site in case of greenfield operations
Recruitment of key top executives

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